Walmart’s Latest Fashion Play is further burnishing its ambition as an affordable go-to fashion retailer by embracing the e-commerce trend of customizable subscription boxes.

But instead of elbowing into the crowded women’s apparel subscription arena, the discount giant is delivering upmarket kids’ clothes—such as C&C California dresses, BGBG pants, and Puma hoodies—through a partnership with Kidbox, announced earlier this week.

“We’ve been working very hard to make a destination for fashion,” Denise Incandela, Walmart’s head of Fashion Group for U.S. e-commerce, tells Fortune.

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By |2019-04-18T14:28:12-05:00April 18th, 2019|Latest News|