Ten years ago, at a bar in Brooklyn, Jason Feinberg’s brother’s friend’s wife came to him with a suggestion: a baby pacifier with a plastic mustache attached to it. Feinberg’s company, FCTRY, made various novelty products and offered a percentage of revenues to people for their ideas. He agreed it had potential. The result, the Mustachifier, became the top-selling pacifier on Amazon in 2014, generating millions in sales for FCTRY and hundreds of thousands in royalties for the brother’s friend’s wife.
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