Teens are increasingly joining the online-shopping revolution — and it’s good news for Amazon.
Fifty percent of teens surveyed by Piper Jaffray in its most recent semiannual Taking Stock With Teens report said that Amazon was their favorite website. The survey asked questions about the preferences and buying patterns of more than 8,000 teens.
The result is nothing but good news for Amazon, which seems to have the youngest buying generation on lock. Its score was up three points from the fall and six points from a year ago. It’s also 10 times as high as the second-most-popular answer, Nike, which doesn’t compete with Amazon on general online shopping.
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