Amazon Project Zero: What You Need To Know

Counterfeit products are one of the greatest challenges when it comes to protecting your brand on Amazon — and the retail giant has just stepped up the fight against counterfeit listings with the launch of its new self-service program for brands named Amazon Project Zero.

Amazon Project Zero uses a combination of product data, machine learning, and serialization to scan the Marketplace for potential counterfeits and remove them preemptively.

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By |2019-04-05T21:04:07-05:00April 5th, 2019|Latest News|